10 Reasons Why Virtual Tours Are Vital

in Today's Real Estate Market

 

1. Increased Property Interest: According to a survey by Property Week, UK listings with virtual tours receive approximately 87% more views compared to those without.

 

2. Higher Conversion Rates: The use of virtual tours is associated with 49% higher conversion rates from online property views to in-person property visits, as reported by JLL UK.

 

3. Reduced Time on Market: Homes with virtual tours tend to sell up to 10% faster on average, based on data from Rightmove, one of the UK's largest property portals.

 

4. Cost-Effective Staging: Virtual staging can save UK sellers and estate agents an average of £1,200 to £2,000 per property, compared to traditional physical staging, according to Property Industry Eye.

 

5. Changing Buyer Preferences: A study by Zoopla found that 70% of UK buyers now expect to see a virtual tour as part of property listings, emphasizing the shift in buyer preferences.

 

6. COVID-19 Impact: The COVID-19 pandemic accelerated the adoption of virtual tours in the UK, with a 300% increase in listings featuring virtual tours during the height of the pandemic, according to Rightmove.

 

7. Time Savings: Virtual tours can reduce the time spent on unnecessary physical viewings by up to 40%, leading to greater efficiency for both agents and buyers, based on estimates from the UK Virtual Tour Company.

 

8. Millennial Engagement: Younger buyers in the UK, such as millennials and Gen Z, are 60% more likely to engage with virtual tours during their property search, as reported by Zoopla.

 

9. Enhanced Market Presence: Estate agents who offer virtual tours have experienced a 14% increase in website traffic and user engagement, according to a survey by The Property Ombudsman. As visitors spend more time on your website exploring the interactive content it can also boost your Google ranking as Google's algorithm considers user engagement as a ranking factor.

 

10. Positive Impact On Google SEO (Search Engine Optimization): A virtual tour can help lower your website's bounce rate (the percentage of visitors who leave after viewing only one page). Google tends to rank websites with lower bounce rates more favourably. This in turn leads to higher Click-Through Rates (CTRs) on search engine results pages (SERPs), which can signal to search engines that your content is relevant and valuable.

 

All the statsistical anaylsis in recent studies highlight the growing significance of virtual tours in the real estate market. From increased property interest and faster sales to cost-effective staging solutions and changing buyer expectations, virtual tours have become an essential tool for real estate professionals and property seekers in the UK. The only question that remains is why isn’t your company on board yet?

 

Seize the Opportunity with Our VT Packages: Bronze, Silver, and Gold

 

Virtual Tourists offer bespoke tour packages which will help you stand out in a competitive market, help reduce wasted views, and increase both your sales and profit margins. Give your clients the freedom to explore properties like never before, whether it's through a relaxing video fly-through tour, 3D dollhouse floor plans or our fully interactive and immersive virtual tours. Embrace the future of real estate promotion by choosing from our range of VT Packages: Bronze, Silver, and Gold. These packages are designed to meet the diverse needs of your clients and elevate your property listings to new heights. 

​

For more information on how our VT Packages can transform your business, contact us today.

 

STAY AHEAD IN REAL ESTATE AND JOIN THE VIRTUAL TOUR REVOLUTION!